Pioneer Pitch Day

Eating Balanced Meals: Rethinking How Food Is Served In Schools

Each weekday, 55 million K-12 students fill US school cafeterias and learn eating habits that will shape their lifelong health. If we want to combat childhood obesity and prevent health problems in adulthood, we can start by making sure every cafeteria supports eating balanced, nutritious meals. We took a child-centered approach to studying school lunch and learned that today: - Kids get little time for choice ...more »

Submitted by (@sara00)

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Pioneer Pitch Day

Mobile and Digital Technology helps drives Healthy Lifestyle Behaviors

Challenge: How can we influence youths and adults to be more active in their local parks, to help reduce the prevalence of obesity in the state of Delaware? Solution: Park visitors can scan QR codes or access geo-fenced coupons, by utilizing their smartphones to take advantage of exclusive park promotions. Businesses such as the Nike and Kohl’s can promote their product offerings towards health conscious consumers. ...more »

Submitted by (@rbradley)

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Pioneer Pitch Day

Extrinsic Reward System to Guide the Quality of Children's Nutritional Choices

Reversing the epidemic of childhood obesity requires cultural change in how kids value food. We propose a method of making the nutritional merits of food irresistible, much as traditional marketing methods did for unhealthy products. Our game, Fitter Critters, won 2nd place in Let's Move's Apps for Healthy Kids (http://is.gd/lrn7fN), and a study by U. Mass Medical found it significantly increased self-efficacy and positive ...more »

Submitted by (@johnferrara)

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Pioneer Pitch Day

New Approach to Preventing Childhood Obesity: MaxOnSnax® helps preschoolers establish healthy habits

Featured by the AAP, aired on AFN, recommended by the Surgeon General, pediatricians, Olympians & celebrity chefs, Max On Snax® is a growing edutainment brand offering innovative, multiplatform solutions to the issue of childhood obesity. Max, an animated little boy who loves preparing healthy snacks, harnesses the efficacy of character branding to encourage kids to make better choices. Research shows that Max is “a peer ...more »

Submitted by (@lori001)

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Make Healthy Eating and Exercise Fun and Exciting for Kids at the Earliest Possible Age

Rip a page out of McDonald’s play book using their marketing strategies.Get kids excited about healthy eating and exercise at the earliest possible age. Known fact: Taste buds have memories. The foods kids eat from 12 to 30 months will usually be the foods THEY WANT TO EAT for the rest of their lives. To accomplish that goal, we have created a cast of cartoon characters called the VEDGE’ Kids (Vigorous, EDucated and ...more »

Submitted by (@robertorchanian)

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