Pioneer Pitch Day

Mass Personalization Health Promotion for Better Treatment Adherence and Outcomes

Big data and more precise social science offer a unique opportunity for tailoring health-promotion messages. As digital technologies proliferate, persuasive health communication can be delivered with consideration to individuals’ preferences, personalities, health literacy levels, and medical histories. Mass personalization is already reality as users sign in to patient portals and web sites, often from a smart phone ...more »

Submitted by (@bradlove)

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Educate. Empower. Employ - It's not about insurance; it's about knowledge

We are answering the wrong question with universal access. Having insurance will not long term create healthier populations but only a way to pay for our poor personal choices and community designs. Instead we need to focus on change at the cultural and community root. Train and pay individuals who are under/unemployed to work with people in the local community designing solutions at the micro level that will have ...more »

Submitted by (@wbsymca)

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Arsenic and Old Language: An Antidote for the Lethal Tobacco Ideology

An end to smoking, “the biggest killer in the world,” (WHO) is hastened via rigorous translation of science to public discourse. This proposal is anchored in neuroscience, social change analysis, and successful anti-smoking campaign strategies, all of which warrant dogged employment of internal event descriptors (poisonous, diseasing, lethal). While science correctly identified the problem 50 years ago, sadly we have ...more »

Submitted by (@plagergren)

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Combining Public-Private partnerships and Technology to improve health behavior

Get Healthy Cenla (GHC) is an innovative plan to involve public and private agencies to create policy change, improve environmental influences and facilitate the use of evidence based practices to promote healthier lifestyles in a rural area of La. by: (a) Creating and implementing a social media campaign including a new web presence, an interactive, participatory game that can be accessed and played across multiple media ...more »

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Public health messages

Develop a series of short (20 seconds maybe) multi-lingual basic public health messages to be played on TV, radio channels (as public service announcements), cell phones (twitter, facebook), buses, train stations, planes, shopping malls, restaurant bathrooms, DMV waiting areas, grocery stores, etc. Wherever there are "captive" audiences. E.g.: "how to wash your hands" "cover your coughs and sneezes" "don't touch ...more »

Submitted by (@nancy.e.brace)

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